New media

New media is actually a broad term that usually refers to new technologies and communication methods in the context of their effects on the established mainstream media. So, that means that all the websites you surf on the internet can also be categorised as new media. I find that this new media has a great impact on all the communities. The first very great impact will be the way you get news. In the past, people only get news from newspapers and magazines. Now, just by clicking on their mouse, they can get news delivered straight to their homes.In a converged media world, consumers increasingly call the shots. We use Apple iPods to make our own music playlists. Personal video recorders allow us to customize television schedules. Digital Audio Broadcasting or DAB Digital Radio pumps static-free music to our homes and cars. These consumers pull stock-market updates, text messages, wallpaper, ring-tones, and short-form video into their mobile phones. We come together in online communities, generate their own content, mix it, and share it on a growing number of social networks. No longer a captive, mass media audience; today's media consumer is unique, demanding, and engaged.In essence, in the participatory era, media will no longer be delivered one way from a media company to an audience but by audience members to other audience members. The distinction between content creators and consuming audiences first gets blurry and then disappears completely. Instead of media being delivered as a sermon or lecture, it becomes a conversation among the people in the audience. How can audience or readers do that? Today's media revolution, like others before it, is announcing itself with a new and strange vocabulary: Blog, Podcast, Wikis, Wikipedia, Vlogs, and Folksonomies. As I type these words in Microsoft Word, these words are underlined in red which means that it doesn’t exist in the dictionary. But the point is that everyone understands this language. It is global. It connects everyone all over the world. Another example of media being delivered by audience to the audience will be YouTube. People from all over the world share their field of interest, share knowledge they practically share everything on Earth. By the way, to sidetrack, there is a very interesting video I found on YouTube, it’s very funny but I hope no one will be insulted by it.